Vice President for Development and Visitor Experience
Reporting to the President and partnering with the other Vice Presidents, the Vice President for Development and Visitor Experience is responsible for the oversight of all development and communications efforts designed to:
- Building the Conservancy’s brand equity
- Engage the public in Conservancy activities/communications and educate them about the Conservancy
- Convert users and the general public into supporters of the Conservancy
- Develop stewards of Parks through educational programming
- Develop new Urban Park Professionals
- Develop relationships with NYC corporate community
- Diversify earned revenue
Build the Central Park Conservancy Brand
Create and institutionalize a comprehensive brand message and voice that will be used organization-wide to increase awareness of the breadth and depth of the Conservancy’s roles and responsibilities.
Insure adherence to brand guidelines while developing new and appropriate opportunities to present the Conservancy's message. Work closely with the VP of Philanthropy, Operations, Planning, Design and Construction, Finance and Administration to insure that all areas of the Conservancy are working together to present a unified and cohesive Brand message.
Engage Park visitors in Conservancy communications
Ongoing communication through various channels such as web site, social media, mail, events and one-on-one meetings/tours are intended to increase the dialogue about the Conservancy and role as Park stewards.
Increase the number of Conservancy Supporters
Broaden the group of people who support the Conservancy and its mission through multiple channel such as on-line and text donations, donation boxes and tours/program fess.
Enhance the Visitor Experience and Develop Urban Park Professionals through the Central Park Conservancy Institute for Urban Parks
Through the efforts of the Institute for Urban Parks, programs will be developed to elevate the visitor experience and engage the visitor with the Central Park Conservancy to develop responsibility and respect for Central Park and urban parks, globally.
Additionally, the Institute for Urban Parks will enable us to leverage our leadership position to provide professional development opportunities and create a forum of best practice exchange and information sharing with the goal of keeping the Conservancy at the forefront of urban Park Management know- how and practices.
Develop relationships with NYC Corporate Community
Engage the corporate community to support the Conservancy’s efforts through financial and volunteer support. Additionally, work with community partners to help the Conservancy expand its reach to their current and prospective user base.
Diversify Earned Revenue
Explore new revenue sources in an effort to create viable and sustaining annual channels of revenue. The goal is to increase assured revenue for the Conservancy. In addition to growing current in-Park and on-line retails efforts, the Conservancy is engaging in strategic alliances with third parties to diversify its revenue portfolio and uncover new earned revenue opportunities.
Prior to joining the team of the Central Park Conservancy, Ms. Coppersmith spent eight years in museum development for area institutions, including the Whitney Museum. She began her career in advertising. Ms. Coppersmith has a B.S. in Communications from Boston University.