Vice President for Development and External Affairs
Reporting to and partnering with the President & CEO, the Vice President for Development and External Affairs leads multi-million-dollar capital and annual fundraising programs and oversees multi-channel marketing strategy and media campaigns, digital assets, and external communications that advance the mission of the Central Park Conservancy.
The VP for Development and External Affairs collaborates with the senior team to meet organizational goals and objectives and works with the Development Strategy, Nominating and Governance, Finance, Strategic Planning and Executive Committees of the Board of Trustees.
The Vice President for Development and External Affairs:
- Leads $300M+ capital campaign Forever Green: Ensuring the Future of Central Park – supporting 54 projects and initiatives throughout the park.
- Collaborates with executive leadership to solicit and secure funds for Forever Green and the annual fund.
- Directs annual fundraising programs targeting individuals, corporations, foundations, and estate gifts.
- Oversees a robust and varied stewardship program that is best in class.
- Works closely with Chairman, President & CEO, Board senior team on identifying board prospects and strategies to cultivate their interest in the Park and CPC.
- Directs external affairs functions for the organization, including multi-channel marketing and media activities, digital assets, and external communications to donors, constituents, and the general public.
- Defines marketing strategy to maximize messaging impact and ensure alignment with institutional priorities.
- Oversees a team of twenty-six whose collective portfolio includes major gifts, institutional and planned giving, membership, data and development operations, marketing and external affairs, and corporate sponsorship.
- Consults with conservancies and parks department professionals on a national and global scale to share best practices around fundraising and non-profit management.
Ms. McIntosh is a nonprofit executive with 20 years of fundraising, marketing, and senior leadership experience within arts and cultural organizations. Prior to joining the Conservancy in 2013, she spent eight years at Lincoln Center for the Performing Arts where she held multiple fundraising roles overseeing major gifts, individual giving, membership and patron’s services. Ms. McIntosh was also Director of Development at the Museum of the Moving Image and the National Academy of Design and held several development positions at the American Folk Art Museum. She earned her B.A. in English from Binghamton University and an M.A. from the Program in Arts Administration at Teachers College, Columbia University where she taught for nine years. Most recently Ms. McIntosh has been an adjunct lecturer for the Theater Arts Program at Marymount Manhattan College.