Associate Director, Digital Experience

The Associate Director, Digital will manage the Central Park Conservancy’s website ( and digital properties. The Conservancy is currently working on a website redesign and migrating to a new CMS. This position will be tasked with creating and enforcing plans for maintenance and measurement to ensure that the new site is successful beyond launch. The Associate Director, Digital will interactively improve the usability and design of the site, add new features and enhancements, and implement new integrations with third-party software – all with the goal of increasing audience engagement and furthering business objectives. Responsibilities also include daily website administration, digital campaign management, and reporting.

Reports to: Director of Digital Experience

Department: Marketing & Communications

Status: Full-time, Exempt

Position Number: 6064

Essential Job Functions

About the Park

Built between the years 1858 and 1873, Central Park is almost entirely man-made and considered to be a single work of art. Composed of natural elements – turf, woodlands, and water bodies, along with architectural elements, this 843-acre National Historic Landmark receives 42 million visits from over 9 million unique visitors each year. Founded in 1980, the mission of the Central Park Conservancy is to restore, manage and enhance Central Park in partnership with the public.

Minimum Requirements

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Central Park Conservancy is an equal opportunity employer, committed to inclusive hiring, and dedicated to diversity in its work and on its staff. We strongly encourage candidates of all identities, experiences, orientations and communities to apply.

Safety Requirements
Establishment and maintenance of a safe work environment is the shared responsibility of this organization and employees at every level. The Conservancy will make every effort to assure a safe environment and be in compliance with federal, state, and local safety regulations. Employees are expected to obey safety rules and to exercise caution in all their work activities. Accordingly, employees should be aware of any hazards, which could cause an injury or accident (e.g., spills, obstacles in walkways). If an employee discovers a potential dangerous condition, he/she should alert other employees and notify his/her supervisor immediately.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.